SEO Facts

NOBODY KNOWS, NOT EVEN GOOGLE  AGI. Agents. AI overviews. You’ve probably heard it all. But what does it mean for you and your business? Here’s our initial perspective in a quick overview: NOBODY KNOWS: That’s our summation after reading,...

WHY MORTGAGE RATES AREN’T FALLING If you are a frequent reader of our newsletter, you know that we use data — not opinion —  to make our decisions and chart your course. We want to provide you with some...

SALES LEAD GENERATION UPDATE As you might have read or heard, the judge’s ruling last week in the Google Antitrust case shows that he knows Search has changed forever. Many think that Judge Metha let Google off easy, but...

HOUSING FREEZE THAWING. IS MOVING NEXT? It looks like the housing market freeze is starting to thaw. Let’s take a look and see how you can benefit. As always, our intent is for you to be prepared and get...

PRICING FOR TODAY’S CONSUMER We know you don’t always like to hear what we have to say, and some of our moving clients don’t either. However, they pivot because we’re right. We do our homework so you get the...

NEED MORE MOVING LEADS TODAY?   It’s the middle of the busiest moving season of the year. How are you pacing? If you need more sales immediately, we’ve got the answer: Google Ads. Here’s why: FIRST PAGE SEARCH RESULTS:...

SEARCH RANKINGS EVOLVE As we stated in our last newsletter, Google is making changes in how its users get their search results. Going away are the 10 blue website links, and in their place is what Google has trademarked...

GOOGLE SEARCH RESULTS CHANGING Google has seen the writing on the wall and has been forced to change its search results layout. With the advent of ChatGPT, Perplexity and Claude, they realize the “10 blue lines” of the last...

STAYIN’ ALIVE IN ‘25 It’s June already, and the historically huge summer selling season is upon us. How are you feeling? Our gauge of the marketplace from coast to coast is that the big are getting bigger, and that...

GOOGLE SEARCH UNDER ATTACK. WHAT IT MEANS TO YOU. It’s happening. The new AI tools like ChatGPT are being used for searches, and Google is fighting back. Will this affect your website’s traffic and clicks? Here’s the latest: MORE...

CAN YOU ADMIT YOU’RE WRONG? We talk to dozens of movers a month who are looking to get more business. A big stumbling block here is being able to listen to the experts, view the data, and then be...

OFFERING PRICING OPTIONS It’s time to pivot, if you haven’t already. It’s time to make sure that your sales strategy is to offer prospects different pricing options. Is this your first choice? Probably not, but it’s the new reality....

HERE’S LOOKING AT 2025 It’s already April, and we’re wondering how the year will shake out for our industry. At least the new tariffs don’t bring us to our knees like the Federal Reserve Bank has already done. But...

TRIED EVERYTHING WITH NO RESULTS? We hear it almost every day: “I’ve been with other SEO companies with no results”. There is no question that being successful at making SEO work is very difficult. We know; we’ve been at...

HOMESAFE ALLIANCE BLOWBACK It’s important to provide you with relevant comments we receive on articles we write for this newsletter. As the famous newscaster Paul Harvey used to say: “Now here’s the rest of the story.” Many of you...