Posted on by Bob Ottaway

The Best Video Marketing Strategies for Moving Companies

Video marketing has become one of the most effective tools for moving companies looking to expand their reach and connect with potential customers. According to marketing statistics from Wyzowl, 96% of marketers consider video content marketing an essential part of their marketing strategy.

Platforms like YouTube, TikTok, and Instagram Reels have made video content more important than ever. For moving companies, video is an excellent way to build trust. It gives potential customers a behind-the-scenes look at your team, your process, and your level of professionalism—factors that play a major role in their decision-making.

We’ve been using our marketing expertise to help moving businesses grow since 2010, and we use that expertise today to bring you insider knowledge on video marketing. Read on for some of the best video marketing strategies that you can try for yourself.

Choosing the Right Approach for Your Needs

Before you start filming, take time to plan your approach:

Know Your Audience — 

  • Who are you trying to reach?
  • What problems do they need solved?
  • What questions do they ask most often?

Set Clear Goals —  Each video should have a purpose:

  • Building brand awareness in your area
  • Generating new leads
  • Converting viewers into paying customers
  • Educating customers about your services

Choose the Right Video Type — Different videos serve different purposes:

  • How-to guides: Tips and advice related to your industry
  • Project showcases: Before-and-after results
  • Customer testimonials: Real clients sharing their experiences
  • Behind-the-scenes: Meet your team and see how you work

Creating High-Quality, Engaging Content

High-quality content is at the heart of any strong video marketing strategy. Video marketing is a powerful medium because it blends visuals and sound, making it more engaging and memorable than text or images alone. Moving companies should aim to produce videos that are helpful, interesting, and easy for viewers to follow.

Equipment Essentials

  • A decent camera (even an up-to-date smartphone works great)
  • Clear audio (consider a simple external microphone) is important
  • Good lighting (natural light or basic LED lights)

Keep It Engaging

  • Get to the point quickly—attention spans are short
  • Use real examples and actual projects
  • Include customer stories and testimonials
  • Keep most videos under 3 minutes when possible

Make It Relatable —  Avoid industry jargon. Explain things the way you would to a neighbor or friend. If you must use technical terms, explain them simply.

“Hiring an agency or production company will alleviate a lot of the stress,” states Sprout Social. “They’ll handle all the planning and approvals, you just need to give the guidance.”

Utilizing User-Generated Content

User-generated content (UGC) is another valuable asset for video marketing. This includes videos, testimonials, and other content created by your customers. According to HubSpot, “UGC is strong social proof, or evidence from fellow consumers, that what you say or show about your product is true.”

Encourage happy customers to share their moving stories or record short testimonials. You can then reuse this content in your marketing efforts to provide real, authentic perspectives on the services you offer.

Optimizing Videos for Search Engines

Search engine optimization (SEO) plays a key role in how easily potential customers can find your videos. When your content is optimized properly, it’s more likely to show up in searches related to moving services.

Use Smart Keywords —  Include terms people actually search for in your industry and location:

  • “[Your service] [your city]”
  • “[Your expertise] near me”
  • “How to [relevant topic]”
  • “Best [your service] in [your area]”

Optimize Video Details

  • Write clear, keyword-rich titles
  • Add detailed descriptions with your location and services
  • Include relevant tags
  • Add transcripts or captions (helps with SEO and accessibility)

Expand Your Reach

  • Share videos across multiple platforms
  • Embed them in blog posts on your website
  • Include them in email newsletters
  • Post them on your Google Business Profile

Research shows that proper video optimization not only increases visibility but also significantly boosts user engagement and conversion rates.

Choosing the Right Distribution Channels

Each platform works differently, so adapt your approach:

YouTube

  • Great for longer, detailed content
  • Strong search features help people find you
  • Perfect for comprehensive how-to guides

Facebook and Instagram

  • Share quick tips and project highlights
  • Use Stories for behind-the-scenes content
  • Reels work well for short, engaging clips

TikTok

  • Short, entertaining content performs best
  • Use trending sounds when appropriate
  • Show your personality and have fun with it

“Reels, TikToks, and YouTube Shorts are great options for short-form video content targeting audiences with shorter attention spans. In comparison, consider turning long-form video content into Facebook or YouTube videos,” adds Adobe. 

Making the Most of Your Video Marketing Efforts

The final step is tracking how your videos perform. Understanding what’s working (and what’s not) allows you to refine your strategy over time.

Key Metrics to Watch

  • Views: How many people are watching?
  • Watch time: Are people watching all the way through?
  • Engagement: Likes, comments, shares, and clicks
  • Conversions: Are viewers becoming customers?

Wrapping It Up

By learning how to create compelling video content, optimize it for search, and share it strategically, moving companies can greatly strengthen their brand visibility and customer engagement. These strategies provide a strong foundation for standing out in a competitive industry.