If you run a moving company and aren’t using video marketing yet, you’re likely leaving leads on the table. Modern consumers are searching for movers online, and video content has become one of the most powerful ways to connect with them. Research from Wyzowl shows that 93% of marketers report strong ROI from video marketing, and 87% say video directly increases sales. For moving companies specifically, video testimonials boost organic traffic by up to 157%, and customers remember 95% of video reviews compared to just 10% of written ones, according to SmartMoving.
But creating professional video content isn’t as simple as pointing a smartphone at your team. From strategy and scripting to production and distribution, effective video marketing requires expertise that most moving companies don’t have in-house. This is where a video marketing agency comes in — a specialized partner who can help you create compelling videos that attract leads, build trust, and grow your business.
What is a Video Marketing Agency?
A video marketing agency is a full-service partner for all your video needs. Unlike a basic video production company that simply shoots and edits footage, a true video marketing agency handles the entire process from start to finish. They begin by sitting down with you to understand your goals, budget, and target audience, then develop a comprehensive video strategy tailored to your moving company.
These agencies handle everything:
- Strategy Development: Creating a video marketing plan aligned with your business goals
- Content Creation: Writing scripts, shooting footage, and editing polished final products
- Channel Selection: Determining the best platforms for your videos (website, YouTube, social media, etc.)
- Distribution: Promoting your videos through paid advertising, social media campaigns, and email marketing
- Performance Tracking: Monitoring metrics like views, engagement, and conversions to optimize results
For moving companies, specialized agencies understand the unique challenges of your industry — from showcasing your team’s professionalism to explaining complex services like long-distance or commercial moves.
Why Moving Companies Need Video Marketing
The numbers tell a compelling story. Video content drives 41% more website traffic than sites without video, according to Rev.
For movers specifically, video marketing addresses several key challenges:
- Building Trust: Moving is stressful, and customers want to see the people they’re inviting into their homes. Video testimonials and behind-the-scenes content humanize your brand and demonstrate professionalism.
- Standing Out from Competition: In saturated local markets, high-quality video content helps you rise above competitors who rely solely on text and photos.
- Explaining Services: Whether you offer packing services, storage solutions, or specialty moving for pianos and antiques, video makes your offerings easy to understand.
- Local SEO: Location-based searches like “movers near me” increasingly include video results in the top rankings. Companies with video content appear more prominent in search results.
According to research from Wyzowl, 91% of consumers want to see more online video content from brands. If your moving company isn’t showing up with video content when potential customers search for local movers, you’re handing business to your competitors.
Types of Videos Every Moving Company Should Create
Not all videos serve the same purpose. A strategic video marketing agency will help you develop a mix of content types that work together to attract, engage, and convert customers:
Customer Testimonial Videos
Nothing builds trust like hearing directly from satisfied customers. Video testimonials are especially powerful because they let prospects see and hear real people describing their positive experiences. These work best on your homepage, service pages, and social media to provide social proof at critical decision points.
How-To and Educational Videos
Create videos addressing common questions like “How to Pack Fragile Items,” “Moving Day Checklist,” or “Choosing Between Local and Long-Distance Movers.” These videos position your company as helpful experts while attracting organic search traffic from people researching their moves.
Behind-the-Scenes Content
Show your team in action — loading a truck, wrapping furniture, or coordinating a complex commercial move. This type of content humanizes your brand and demonstrates your team’s professionalism and efficiency. Time-lapse videos of truck loading are especially engaging and rack up impressive view counts.
Explainer Videos
Explainers work well for introducing your company, explaining your services, or breaking down your moving process. Keep these under two minutes, as attention drops significantly after that mark. These videos are perfect for landing pages and social media.
Service Area and Destination Videos
Create content about the cities and neighborhoods you serve. These videos help with local SEO and connect with customers early in their moving research. With AI tools, these can be relatively easy and inexpensive to produce.
Team Introduction Videos
Let customers meet your movers, drivers, and office staff before moving day. This builds familiarity and trust, especially important since you’re asking people to give strangers access to their homes and belongings.
When Your Moving Company Needs a Video Marketing Agency
Recognizing the right time to bring in professional help can save you from costly mistakes and wasted effort. Here are some clear signs it’s time to partner with a video marketing agency:
You Don’t Know Where to Start
If you know video marketing could help your business but feel overwhelmed by the options — what type of videos, which platforms, how to film — an agency provides expert guidance to get you started on the right foot.
You Lack Time and Resources
Creating quality video content is time-intensive. Between running moves, managing your team, and handling operations, most moving company owners and in-house marketing teams don’t have the capacity to dedicate to video production and promotion.
Your DIY Videos Aren’t Getting Results
Maybe you’ve tried filming videos yourself, but they’re not attracting views or generating leads. Professional agencies understand what makes videos engaging and how to optimize them for maximum reach and conversion.
You’re Ready to Scale
If you’re looking to expand into new service areas, launch new services, or significantly grow your business, professional video marketing provides the visibility and credibility to support rapid growth.
How to Choose the Right Video Marketing Agency
Selecting the right partner requires careful evaluation. Not all agencies understand the moving industry, and not all have the expertise to deliver results. Here’s what to look for:
Industry Experience
Working with an agency that specializes in or has significant experience with moving companies provides an immediate advantage. They understand your target audience, common customer concerns, and which messaging works best. Look for agencies that can show you examples of work they’ve done for other movers.
Portfolio Quality
Review their past work carefully. Do the videos look professional? Are they engaging? Do they match the style and quality you want for your brand? Look for variety in their portfolio — different video types, styles, and industries demonstrate versatility.
Full-Service Capabilities
Make sure the agency offers more than just video production. Can they develop a strategy? Handle distribution and promotion? Track performance and optimize campaigns? The best agencies provide end-to-end solutions from concept through measurement.
Transparent Pricing
Watch out for agencies with vague pricing or hidden costs. Quality agencies provide clear quotes that break down what’s included. Ask specifically about charges for revisions, music licensing, and distribution. According to industry data from Shopify, average marketing video costs range from $1,000-$5,000, with some high-end productions exceeding $20,000.
Reviews and Testimonials
Check their reputation on Google, Facebook, and platforms like Clutch. What do past clients say about their communication, deadline adherence, and results? Look for feedback from companies similar to yours. Check their LinkedIn to see if they maintain relationships with past clients.
Communication Style
During initial conversations, assess how well they listen and communicate. Do they ask thoughtful questions about your business? Do they explain concepts clearly? You’ll be working closely with this team, so good chemistry matters.
Proven Results
Ask for case studies showing measurable outcomes — increased traffic, lead generation, conversion improvements. Agencies focused on ROI will have data to back up their claims.
Strategic Approach
Beware of agencies that immediately want to start filming. The best partners begin with strategy — understanding your goals, researching your audience, and developing a comprehensive plan before production begins.
What to Expect: The Video Marketing Process
Understanding the typical workflow helps you prepare for a successful partnership. Here’s what working with a quality video marketing agency looks like:
Discovery and Strategy
The agency conducts in-depth discovery to understand your business, goals, target customers, and competitive landscape. Together, you’ll define video goals (awareness, lead generation, conversion), identify target audience personas, and develop a content strategy. They’ll recommend specific video types and distribution channels.
Pre-Production
The agency develops scripts and storyboards, coordinates logistics, and plans the production schedule. For moving companies, this often includes planning filming days around actual moves, identifying customers willing to provide testimonials, and scheduling team availability.
Production
Professional filming takes place using high-quality equipment and experienced videographers. For movers, this typically involves capturing actual moving operations, filming testimonial interviews, and recording team introductions. The length varies based on how many videos you’re creating and their complexity.
Post-Production
The agency edits footage, adds graphics and text overlays, incorporates music, and creates multiple versions for different platforms. They’ll typically provide opportunities for you to review and request revisions. Most agencies include 2-3 rounds of revisions.
Distribution and Promotion
Your videos are published across agreed-upon channels — your website, YouTube, social media platforms, and email campaigns. The agency implements paid promotion strategies if included in your plan, and begins tracking performance metrics.
Optimization and Reporting
Quality agencies don’t disappear after delivery. They monitor performance, provide regular reports, and optimize campaigns based on data. They’ll identify which videos drive the best results and adjust strategy accordingly.
Measuring Success: Video Marketing Metrics That Matter
Your agency should track and report on specific metrics that demonstrate ROI. For moving companies, the most important indicators include:
- Views and Watch Time: How many people are watching your videos, and how long do they stay engaged? Drop-off rates show where viewers lose interest.
- Engagement: Likes, comments, shares, and click-through rates indicate how well your content resonates with viewers.
- Traffic and Conversions: Track how many website visitors come from video content and how many request quotes or book moves after watching videos.
- Search Rankings: Monitor improvements in local search visibility for key terms like “movers in [city]” or “moving company near me.”
- Lead Generation: Count leads directly attributed to video campaigns through form fills, phone calls, or email inquiries.
- Cost Per Lead: Calculate what you’re spending to acquire each new lead through video marketing compared to other channels.
According to HubSpot’s explanation of industry benchmarks, 63% of video marketers track views as their primary metric. For moving companies specifically, phone calls and quote requests are often the most valuable metrics since they indicate high-intent prospects.
Costs and Investment: What to Budget
Video marketing agency costs vary widely based on scope, quality, and ongoing services. Here’s what moving companies typically invest:
Project-Based Pricing
Individual videos range from $1,000-$5,000 for basic testimonials or simple explainer videos, to $10,000-$20,000+ for comprehensive production packages with multiple videos.
Monthly Retainer Models
Many agencies offer subscription-based services where you pay a monthly fee (typically $2,000-$10,000) for ongoing video production and marketing. This works well for moving companies that want consistent content creation.
Subscription Services
Some agencies offer flat-rate unlimited video packages, though these often have limitations on video length, production complexity, or turnaround time.
While costs might seem high, consider the returns. Video marketers report 66% more qualified leads per year, according to Shopify. When you calculate cost per lead, professional video marketing often delivers better ROI than traditional advertising methods.
Making Video Marketing Work for Your Moving Company
The moving companies winning in today’s market are those investing in professional video content. With 91% of businesses now using video as a marketing tool (Social Shepherd), the question isn’t whether to invest — it’s when to start.
A specialized video marketing agency brings expertise most moving companies don’t have in-house: professional equipment, creative strategy, technical skills, and distribution know-how. For the best results, partner with an agency that understands the moving industry and can showcase your team’s professionalism effectively.