VALUE. VALUE. VALUE.

Notice I didn’t say “cheap.” But you could substitute “cheap,” since people in 2026 will want the lowest price for the highest value. What’s changed? Hasn’t that always been true? Read on:

• MONEY IS TIGHT: Not just for the lower class, but for the middle class, and even into segments of the upper class. People are really watching their spending.
• McVALUE MENU: The “$5 Meal Deal” was supposed to be a one-month promotion back in July 2024. It’s still around, and it gave them increased sales in the most recent quarter.
• IGNORING THE TIGHT MONEY ENVIRONMENT: Like Wendy’s did in the last quarter, and suffered sales that were down 10%.
• I’M NOT A BURGER JOINT: You’re probably not, but sales of a huge market segment that people buy 3X/day is a bellwether for us all.
• NOT A “PIVOTER?” In 2026, ignore it at your own risk. Sure, there will be some 4-bedroom homes to move, but not many, and they’ll choose the best-known brands anyway. You need to be ready for the 70% of the potential business that will rent their own truck or pod. Pivot for that business.
• IT’S NOT PRE-COVID ANYMORE: People are working from home. Inflation has been rampant. Just putting food on the table for many is a challenge. But life goes on, and they will eventually need your service.
• FOCUS ON THE “NON-CUSTOMER” In 2026: What do they want that you are not satisfying for them? Zig when others zag.

The longer you’ve been in business, the more you probably long for the “good old days.” But these are the “good old days” of the future. Answer your potential customers’ needs and your profits will soar.

Onward & Upward!

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