Key Results
- 13 conversions from ChatGPT from May-December 2025
- 32% conversion rate from ChatGPT
- Engagement rate of over 60% on ChatGPT traffic
The Challenge
PR Newswire states “Nearly 60% of Americans Use Gen AI Tools for Online Shopping” and “1 in 4 Say ChatGPT Beats Google for Product Research”
Going into 2026, it is more important than ever for moving companies seeking opportunities for growth to look at LLMs like ChatGPT as a source for moving leads.
Our client, Cousins USA, needed help making sure their company was positioned properly to take advantage of this growing sales source.
Our Approach
Gaining visibility in LLMs is a difficult, sometimes highly technical process with three main phases that we approach in a unique way depending on our client.
- Website Schema optimization: Our content management system automatically ads schema markup to service pages and blogs, making them more easily readable by crawlers LLMs use to navigate the web
- Informative content overhaul: Blogging and redesigning service pages to be more informative is a crucial step. Providing valuable information that possible customers could be interested in makes LLMs more likely to recommend our clients services
- Controlling the conversation: If you don’t tell AI what to say about you, it will make up a story on its own. Our content creation efforts also give LLMs guidance on how to describe our client in ways that are most beneficial for them, especially when compared to competitors
The Results
- ChatGPT only has 12% of Google search volume, but we were able to achieve a 32% conversion rate from the traffic our client received.
- Our content creation efforts help LLMs to do a better job of describing our clients unique benefits to searchers, leading to 13 leads being generated
