Key Results
- A 14.8% increase in visibility on high-value keywords in less than a year for its principal location.
- A 19.3% presence on Google’s page 1 rankings for its target growth area.
- Between organic, Google Business Profile and other search touchpoints, the client generated 173 organic leads in 2025.
- Site traffic increased 41.9% in 2025.
The Challenge
A moving company in Michigan’s Upper Peninsula came to Marketers For Movers in 2017 seeking more leads and a desire to expand beyond its home base.
Our Approach
- We worked on designing the company’s website with a focus on meeting Google search optimization standards. Along the way, we created 20+ service pages built to meet Google’s Quality Rater Guidelines and added pages for the areas where the company does business.
- Marketers For Movers creates unique, researched articles for the site. Our professional team surfaces frequently asked questions about moving on Google and addresses them. Our content is important to people seeking movers in the Upper Peninsula. This effort appeals to search engines and LLMs and delivers authority for our client.
- We continuously optimize Google Business profiles, Yelp and other key channels to build credibility. We also list the business in dozens of online directories and constantly monitor the Web for new opportunities.
Ottaway Digital follows SEO guidelines, stays informed about all Google algorithm updates, and researches LMM best practices, so our work is never done and is ever evolving.
The Results
Total Users and Conversion Rate Go Hand-In-Hand
Our client has seen their traffic grow steadily since they joined us, as have their conversions.
And their keyword visibility increased by 14.8% over the past year.
And while conversion rate hasn’t increased during the same period, our client’s expansion location still appeared on the first search results page nearly 20% of the time.
Local search dominance
Our efforts helped our client rank at or near the top of page 1 for high-volume keywords such as
- Marquette movers
- Marquette moving companies
- Moving companies marquette
- Affordable movers
- Antique movers
- Apartment movers
Ready to Accelerate Your Moving Business Growth?
If you’re looking to achieve similar results for your moving company, we’re here to help. With over a decade of experience serving the moving & storage industry, Marketers for Movers has the expertise to elevate your online presence. Call (248) 385-5912 today or fill out our contact form to schedule a free consultation.
