Key Results
- Page one for 10+ high value keywords and 11% of local share
- Cost per conversion of $18.58 on Google Ads
- Average 50 conversions a month between organic and Google Ads
The Challenge
A successful Florida based moving company, Ravan Moving and Storage, came to us in the summer of 2025 looking to refresh their website, step up their SEO and learn more about what Google Ads could do for their business.
Our Approach
Despite the incredible effort leadership at the company had put into off website citations like Google reviews, the website wasn’t ranking for many lower search volume keywords that could still lead to hugely revenue generating jobs.
- Our content creation experts started by creating a number of new SEO optimized service pages, helping our client appear page 1 for over 10 new high value keywords.
- We rebuilt their website which improved their website performance drastically. This led to an increase in the site health metrics Google PageSpeed insights uses to measure user experience.
- Finally we crafted a Google Ads landing page and performance max campaign structured to target individuals searching for local moving services across areas our client specified for us.
The Results
New Content Leads to New Opportunities
We created a number of new service pages to gain search traction on specific moving job terms our client wasn’t ranking for, getting them ranked on page 1 for searches like:
- Military movers
- Senior moves
- International
- Office Movers
Nearly Doubling Local Search
Our on-site website content optimization efforts combined with off website citations lead to explosive organic growth for our client.
Their share of voice for 50+ relevant local keywords now dwarfs their local competition as well.
40+ Google Ads Conversions a Month
Our Performance Max campaigns use Google’s AI to its fullest potential, and after a brief training period, our campaign was able to achieve a nearly 10% conversion rate and an incredibly low cost per conversion of just $18.58.
Ready to Accelerate Your Moving Business Growth?
If you’re looking to achieve similar results for your moving company, we’re here to help. With over a decade of experience serving the moving & storage industry, Marketers for Movers has the expertise to take your online presence to the next level. Call (248) 385-5912 today or fill out our contact form to schedule a free consultation.
