PPC, Paid Social, Display Advertising, Custom Landing Pages
You’ve heard it before, but digital advertising, also known as PPC (pay per click) or digital marketing, is the most important advertising tactic to be utilizing for your moving company. How does it work?
Digital advertising for movers works by paying a platform to serve ads to the users who need your services most. Get traffic to your site, drive conversions and make the sale. That’s how to expand a moving company.
Check out our recent blog breaking down everything you need to know about buying moving leads.
How We Do It
Detailed Keyword Research: It’s vital to appear on the most important searches in your area. Marketers for Movers has been perfecting our lists full of the best moving company keywords in various markets since 2010.
The Right Landing Pages: If you don’t direct visitors to the information they are looking for (Local Moving, Long Distance Moving, Storage Services, Etc.), you’re wasting money. The goal is for the prospect is to find the right information and contact your sales team.
Budget Optimization: Our moving company PPC experts make recommendation based on our experience and your needs.
Weekly Campaign Monitoring: Every week our team reviews your campaign performance, making necessary changes such as adjusting keyword bids, allocating budget across campaigns, adding or pausing keywords and more.
Monthly Reporting: Each month you can sit down with your M4M account manager to discuss performance, strategy, budget and areas of improvement. We believe in total digital marketing transparency.
Why Digital Advertising for Movers?
Because it works.
Everyone thinks their name has more recognition than it really does. By reaching customers even before they’re ready to buy, you open the door for opportunity when moving season comes around.
The first step toward sales leads tomorrow is setting a marketing budget today. Running paid ads in the off-season to those people searching for moving companies will drive new traffic to your website and keep your company top-of-mind for prospects in your local market.
Where Can I Run Digital Advertising for Moving Companies?
Moving company PPC isn’t just limited to Google. There is a breadth of platforms to run highly effective digital advertising for movers to reach your very best prospects, including:
- Google AdWords
- Google Network
- Facebook Network
- Local News/Media
Developing marketing strategies that combine digital ads, search engine optimization, inbound email marketing, social media, content marketing, digital video marketing and a host of other marketing campaigns will help ensure the maximum visibility for your moving company.
What is PPC for Moving Companies?
The term digital advertising refers to any advertising that occurs online. One of the great things about digital advertising is that it’s cost effective. Traditional advertising, such as television ads, cost much more than Google or Facebook ads on a per-conversion basis.
Additionally, with digital advertising you can target more customers and directly interact with them in ways not possible with traditional advertising, and as a result, gaining trust and engagement. With the number of people using the internet only increasing, it’s essential to have an online presence. Having and maintaining an online presence will only increase quality sales leads. 94% of sales begin online, and when customers are looking for moving and storage services, you’ll want your company to be easily found on Google and other digital platforms.
The pay per click platform that is best for you depends solely on your needs, and our expert team works every day to stay abreast of the latest developments that will deliver the best results with PPC for moving companies.
SEO Versus Digital Marketing for Movers
There’s more than one way to run a race, but in the end, there’s only one winner. In the moving & storage industry, it’s winner-takes-all. The question to ask yourself is, “Do I absolutely need more leads now, or do I have the resources to invest in my website?”
Online marketing with SEO is a long-term investment in your website as a revenue generator. Digital advertising for movers is a way to get more moving leads immediately. And the biggest advantage to buying moving leads this way (as opposed to buying a list), is that the lead is yours, and you are not competing directly with another company for the same lead.
Contact Us to Learn About Moving Advertising
If you are interested in trying this highly effective form of moving company marketing, just click the button below and fill out the form, and you can ask any questions you have of our team at the nation’s best moving company marketing agency. PPC for moving companies is the quickest, most effective way to get moving leads today.