PPC Case Study
Accelerating Growth for a Moving Company in Just 7 Months
This chart showcases our PPC campaign’s performance for a local moving company from January to July 2024. The blue line represents weekly clicks, while the yellow line indicates weekly conversions. Note the clear upward trend in both metrics, particularly from April onwards, coinciding with the peak moving season.
The Challenge
Our client needed to boost their online visibility and lead generation in a competitive market. They sought a strategy to increase their customer base and improve their return on ad spend (ROAS) within a short timeframe.
Our Approach
Leveraging our Moving industry expertise, we developed a focused PPC strategy that included:
- Hyper-local targeting to reach potential customers in the company’s service area
- Adaptation to seasonal moving trends
- Implementation of advanced AI-driven campaigns
- Continuous optimization based on real-time performance data
The Results
Over the 7-month period, our PPC campaign delivered exceptional results:
- 141% increase in clicks: From 143 to 345 monthly
- 237% growth in impressions: Expanding from 1,074 to 3,618 per month
- 105% surge in conversions: Rising from 20 to 41 monthly leads
As the chart illustrates, we saw significant growth, particularly from April onwards. The week of April 22, 2024, marked a notable turning point, with 58 clicks and 10 conversions.
Key Performance Indicators
- Overall conversion rate improved from 14% to 19%
- Cost per conversion decreased by 26%
- Click-through rate (CTR) increased by 42%
The Impact
This rapid increase in online visibility and lead generation transformed our client’s business:
- Expanded customer base during peak moving season
- Increased revenue while improving cost efficiency
- Established a stronger online presence in their local market
Insights Gained
- Seasonal Optimization: We capitalized on the approaching peak moving season, adjusting budgets and messaging to maximize impact, as evidenced by the sharp increase in performance from April onwards.
- Efficiency Improvements: The consistent rise in both clicks and conversions demonstrates how we achieved better cost-efficiency as the campaign progressed.
- Performance Max Success: Our AI-driven campaigns contributed significantly to the overall growth, showcasing the power of embracing new technologies in PPC advertising.
Conclusion
This case study exemplifies our ability to deliver outstanding results in the moving industry, even within a short timeframe. By combining our deep understanding of the moving business with innovative PPC strategies, we drove significant growth for our client in just 7 months.
The chart clearly visualizes the remarkable increases in clicks and conversions, showing the power of well-executed PPC strategies in transforming online presence and lead generation for moving companies.
Ready to Accelerate Your Moving Business Growth?
If you’re looking to achieve similar results for your moving company, we’re here to help. With over a decade of experience serving the Moving & Storage industry, Marketers for Movers has the expertise to take your online presence to the next level. Call (248) 385-5912 today or fill out our contact form to schedule a free consultation.
