SEO Case Study for Generating Sales Leads
It is one thing to tell you about the SEO success stories our moving clients have had, but it is another to actually show you the data. As a mover, here is where you can see the methods we preach in practice.
The data below displays a moving company that approached us looking for free sales leads. The name of the company has been left out for confidentially, but you can see the actual sales leads they generated after our SEO campaign.
The Results at a GlanceBottom line: Comparing April-July of 2016 & 2017, the client saw a 1,488% increase in quote form submissions.Viewed Quote Forms:
- June 2016 – June 2017: (62 vs. 103) 66% increase.
- June 2016 – June 2017: (1 vs. 75)
- June 2016 – June 2017: (12 vs. 20) 150% increase.
- June 2016 – June 2017: (0 vs. 4)
See the SEO Results for Yourself!
|Quote Page||Contact Form|
SEO Campaign Example for Moving Companies
The success of the SEO strategy was measured in the amount of quote forms and contact forms viewed and submitted. When first approached March 2016, this mover was struggling generating sales leads through his website.
Since it takes about four months to begin seeing results from SEO strategy, we can compare the month of June 2016 to June 2017, just two months after we launched the new website and began implementing a SEO strategy. Over the course of one year, this mover went from 1 submitted quote form in June 2016 to 75 submitted quote forms in July 2017.
After we began implementing our SEO strategy, the amount of sales leads generated from the website began to increase with each month. As illustrated in the graph, the leads grew exponentially over the course of each month and by April 2017, one year after implementing our SEO strategy, they had 99 submitted quote forms over the course of 30 days.
You can compare the results month after month. Even during the off-season, you can see an increase in quote forms and contact forms submitted.
When this mover approached us, they had the goal to generate sales leads for free through their website. The goal of any search engine optimization strategy is to rank high on search engines results pages for the important search terms people use to find your services or products. This in the end results in an increase of organic traffic and overall higher conversion rates.
We looked at the factors that we know play a role in how search engines, like Google, use to rank landing pages and websites such as:
- Title tags and meta descriptions
- Mobile design
After identifying what this moving website lacked, we began implementing our SEO strategy. The first step was to create a brand new website design for this mover.
Next, we focused on optimizing web pages in order to create great content that was informative, authentic to the moving company and kept users on their website.
After the new website was launched, along with on-going SEO services, we monitored and integrated social media for the mover. By using social media platforms like Facebook and Linkedin marketing, this moving company was able to advertise their services through other online channels.
Reputation management was implemented to maintain and monitor their social media accounts. This helped increase this mover’s credibility and upheld their company image and services.
Your Moving Company Can Be An SEO Success Story Too!
The data presented is just one of the SEO campaign examples in our list of successful clients. Your moving company as well can be an SEO success story. It takes time and hard work, but over the course of just a few months you can begin to see a drastic change in your website’s organic traffic and an increase in the amount of sales leads generated from your website.
If you are ready to make your moving company’s website a free sales leads generator, now is the time to begin implementing SEO. Call us today at (248) 385-5912 or fill out the form on this page.