“No Contract” SEO Works Best
The services of a Search Engine Optimization consultant are tailored to what your website needs. If you were to look at a list of Best Practices it would include about 20 or more major topics with dozens of sub-headings. The goal of working through all these SEO requirements is to put your website on Page One of Google for major searches such as “Local Movers” and “Long Distance Moving Companies.” We know from experience that about 85% of all searches are some variation of these two keyword phrases.
That’s the good news and the bad news. Since these terms are searched so often there is a tremendous amount of competition for all levels of moving companies to be on Page One for these terms. You have the Tier One level of the national van lines companies, the Tier Two level of the agents of the national van lines companies, and then the Tier Three level of the local independents. They all want this business. They all need to be on Page One to get it.
So it goes without saying that you will want to hire an SEO agency that can accomplish the job for you in some way. No agency can promise you Page One. If they do, don’t trust them. That should be a red flag. Only Google determines the websites being returned for searches on Page One and Google examines thousands of pieces of data instantaneously to do so. There are shortcuts in getting a site to Page One for certain searches, but nobody can promise Page One except Google… and that’s accomplished by buying their AdWords. See our SEM page.
Reasons for Not Hiring an SEO Company That Requires A Long-term Contract:
- SEO may not function properly on your site. SEO practices include a long list of steps to get your site to gain authority with Google. Some simply may not work on your current website.
- SEO strategy can be complicated leading to misunderstandings. It is important to let your SEO agency determine the strategy and implement it. You have hired them. Let them work. If, however, you are not seeing progress, you don’t want to be tied into an annual contract.
- SEO takes 4–6 months to begin to show progress. Hopefully you will see progress in that amount of time somewhere on your site. If you don’t, you may want to find someone else and a contract will prevent this.
- Are they timely with their work? This is a constant complaint by clients of SEO companies. No urgency. If this happens to you, you’ll need the flexibility to take action.
- Experience counts and SEO consulting has gotten to be a “cottage industry.” Few agencies have been in business long enough to have a proven track record that you can trust. If your agency has overpromised, you may want out.
- Staff talent and experience. Any agency is only as good as its people. Who are they and how long have they been there?
- Who will perform the SEO work? It is not uncommon to outsource much of this work. If that is okay with you, then it’s fine, but be sure to ask who will be doing the work.
As you can see, enforcing a contract in a creative services business is tantamount to not allowing a couple to get divorced. Either way, it’s not going to work. Ask right up front how the agencies you are looking at work. If they want a 12 month contract, you might want to beware after reading the above. We don’t ask for anything more than a month-to-month agreement at MarketersForMovers.com. If you’re not happy, you should be able to leave in short order.