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STAYIN’ ALIVE IN ‘25

Posted on June 10, 2025 by Bob Ottaway

STAYIN’ ALIVE IN ‘25 It’s June already, and the historically huge summer selling season is upon us. How are you feeling? Our gauge of the marketplace from coast to coast is that the big are getting bigger, and that...

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7 Reasons to Create Your Google Business Profile

Posted on June 9, 2025 by Bob Ottaway

A Google Business Profile (formerly called Google My Business) is a free online listing that helps businesses get discovered on Google Search and Maps. When someone searches for a product or service in a specific area — like “coffee...

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GOOGLE SEARCH UNDER ATTACK. WHAT IT MEANS TO YOU.

Posted on May 27, 2025 by Bob Ottaway

GOOGLE SEARCH UNDER ATTACK. WHAT IT MEANS TO YOU. It’s happening. The new AI tools like ChatGPT are being used for searches, and Google is fighting back. Will this affect your website’s traffic and clicks? Here’s the latest: MORE...

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Measuring SEO Success for Movers

Posted on May 22, 2025 by Bob Ottaway

SEO — or search engine optimization — is the process of improving your website’s visibility on search engines to reach more potential customers. It’s all about using data to decide the best way to carry out your strategy. By...

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CAN YOU ADMIT YOU’RE WRONG?

Posted on May 12, 2025 by Bob Ottaway

CAN YOU ADMIT YOU’RE WRONG? We talk to dozens of movers a month who are looking to get more business. A big stumbling block here is being able to listen to the experts, view the data, and then be...

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OFFERING PRICING OPTIONS

Posted on April 22, 2025 by Bob Ottaway

OFFERING PRICING OPTIONS It’s time to pivot, if you haven’t already. It’s time to make sure that your sales strategy is to offer prospects different pricing options. Is this your first choice? Probably not, but it’s the new reality....

Moving Lead Generation

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20 Best Moving Company Marketing Ideas for 2025

Posted on April 10, 2025 by Bob Ottaway

The moving industry has changed even more in 2025. With evolving digital platforms, higher customer expectations, and growing local competition, running a moving company now requires smart marketing alongside your trucks and crew. Whether you operate a small...

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The Benefits and Drawbacks of a Website Redesign

Posted on April 10, 2025 by Bob Ottaway

Website design — or web design — plays a critical role in SEO. It comes down to so much more than just appearance. Loading speed, accessibility, mobile capabilities, navigation, quality information, and branding are just some of the...

SEO Facts

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HERE’S LOOKING AT 2025

Posted on April 7, 2025 by Bob Ottaway

HERE’S LOOKING AT 2025 It’s already April, and we’re wondering how the year will shake out for our industry. At least the new tariffs don’t bring us to our knees like the Federal Reserve Bank has already done. But...

SEO Facts

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TRIED EVERYTHING WITH NO RESULTS?

Posted on March 31, 2025 by Bob Ottaway

TRIED EVERYTHING WITH NO RESULTS? We hear it almost every day: “I’ve been with other SEO companies with no results”. There is no question that being successful at making SEO work is very difficult. We know; we’ve been at...

Moving Lead Generation

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Help Your Moving Company With Yelp for Business

Posted on March 27, 2025 by Bob Ottaway

How Yelp for Business Can Help Your Moving Company Stand Out Online reviews shape the way potential customers see your moving company. A strong reputation on review platforms like Yelp builds trust and credibility, making it easier for people...

SEO Facts

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HOMESAFE ALLIANCE BLOWBACK

Posted on March 26, 2025 by Bob Ottaway

HOMESAFE ALLIANCE BLOWBACK It’s important to provide you with relevant comments we receive on articles we write for this newsletter. As the famous newscaster Paul Harvey used to say: “Now here’s the rest of the story.” Many of you...

SEO Facts

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HomeSafe Alliance Update

Posted on March 5, 2025 by Bob Ottaway

HomeSafe Alliance Update Here’s a quick overview of what’s happening at Home Safe Alliance (HSA), according to our sources in the moving and storage industry: REGISTRATION: To be part of the military moving program you must register and get...

SEO Facts

WHY PUT A VIRTUAL ASSISTANT ON YOUR WEBSITE?

Posted on February 19, 2025 by Bob Ottaway

WHY PUT A VIRTUAL ASSISTANT ON YOUR WEBSITE? It’s a question that you are probably asking yourself: Why do I need to add a virtual assistant to my website? It’s certainly a fair question. Rather than answering the question...

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10 Reasons for Movers to Use SEO

Posted on February 14, 2025 by Bob Ottaway

In today’s digital world, having a strong online presence isn’t just an option for moving companies—it’s essential for survival and growth. While word-of-mouth referrals are valuable, most people now turn to Google when they need moving services. That’s where...

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