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HOW TO GET MORE LEADS (PART 2)

3 years ago

Website content.  Website content.  Website content.  Gary Illyes from Google summarizes this by saying: “Without content it literally is not…

WILL YOU BE READY?

3 years ago

This was a big week for the Moving & Storage Industry as the minutes of the FOMC (Federal Open Market…

HOW TO GET MORE LEADS (PART 1)

3 years ago

We’ve looked at it from all angles and we’ve come to realize that the old adage “people like to buy,…

8% TO MARKETING

3 years ago

Stop obsessing about the cost of individual sales leads.  That’s old-school thinking about how you analyzed your results when you…

“ABOUT US” PAGE IS VITAL

3 years ago

Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines:  It’s create…if…

GOOGLE’S NEW PAGE ONE REQUIREMENTS

3 years ago

The big news here is that for the first time, Google is able to enforce its Quality Guidelines, so while…

THE COST OF MONEY IS A KILLER

3 years ago

Since moving is so closely tied to home sales and sales have slowed to a more than two decades slow…

WHY ARE LEADS SO HARD TO GET?

3 years ago

All moving companies want sales leads.  Of course, it’s the lifeblood of their business.   It’s never more evident than in…

ARE YOU A FARMER OR A HUNTER?

3 years ago

When we first started our sales consulting for moving companies, I couldn’t believe how many movers were “buying leads”. In…

BE 21 TIMES MORE EFFECTIVE IN QUALIFYING LEADS

3 years ago

This “little fact” makes all the difference in the world.  As we tell our clients constantly, SEO is about discipline. …

MARKETING TRENDS IN 2024

3 years ago

That’s the title of a seminar I’m participating in at the Wheaton/Bekins Van Lines Convention in Orlando this week. I…

MARKETING IS A MINDSET, NOT AN EXPENSE (1-minute read)

3 years ago

As we look at the economic landscape in 2023, we know that some of you are busy and making money,…

IMPROVE YOUR CONVERSIONS WITH AI IN GOOGLE ADS (1-minute read)

3 years ago

This is not pie in the sky.  This is happening now and can help you in this Federal Reserve-created housing…

COMMERCIAL/OFFICE MOVING OFFERS OPPORTUNITY (1-minute read)

3 years ago

Here is where you want to be looking as Residential is recovering. We may have a lack of demand due…

CONTENT IS KING AT GOOGLE (1 minute read)

3 years ago

We know that you hear it from lots of people in SEO: Shortcuts, schemes, hacks, page design, colors, you name…