HOUSING FREEZE THAWING. IS MOVING NEXT?

It looks like the housing market freeze is starting to thaw. Let’s take a look and see how you can benefit. As always, our intent is for you to be prepared and get leads. In brief:

• EXISTING HOME SALES UP: 2% in July on a seasonally adjusted basis. 
• WHY ARE HOME SALES UP? The pace of home-price growth is slowing. Prices are falling in much of the country.
• MORTGAGE RATES ARE EASING SLIGHTLY: 6.58% on 30-year as of 8/21/25.
• UNSOLD HOME INVENTORY HIGH: This reflects unsold new and existing homes and is at the highest level since November 2019.
• MORE THAN 20% OF SALES HAD SOME KIND OF PRICE CUT IN JULY: This reflects falling sales prices, especially in the Sunbelt.
• WORST HOUSING MARKET IN THE US: Cape Coral, Florida, with 12,000 homes for sale.
• FIRST-TIME BUYERS ACCOUNTED FOR 28% OF PURCHASES: This was down from June and July of last year.
• MEDIAN HOME SALES PRICE IN JULY: $422,400.

This is certainly great news for the moving and storage industry, however, the number of homes selling is still small on a historical basis, so you must be prepared. That means if you’re not on Page One of a search, either by SEO or Google Ads, you still probably won’t get a lead. But it’s not rocket science, you can do it. We do it for our award-winning moving clients every day.

Onward & Upward!

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