New York Movers Find SEO, Google Ads Conversion Success

Key Results

• Between Google Business Profile, Google Ads and other organic and referral sources, the mover saw 375 conversions in 2025
• The team generated an average of 8 organic leads each week in 2025.
• The website recorded 2,230 clicks on 5,417 unique visits in 2025.

The Challenge

A successful New York moving company sought help navigating Google’s pay-per-click environment and wanted to expand its online presence to generate more leads.

Our Approach

After meeting with the client and evaluating their goals, Marketers for Movers: 

• Built a modern, mobile-friendly, responsive website that meets core performance standards for Google searches. We improved the site based on key factors identified by Google PageSpeed Insights, including fast page load times, accessibility, and security. The user-friendly website has an accessibility score of 90 and an SEO score of 100. This ensures good visibility in search results. It also delivers a seamless user experience across all devices. This performance helps improve rankings and conversions.

• We created 20 service web pages optimized for SEO. These pages follow Google’s guidelines for high-quality content. This improved topical relevance, search visibility and user trust.
• We started a steady content marketing plan with regular blog posts. This helped boost the site’s authority and relevance in search results. This method brought in about 450 new users to the website every month in 2025. It does this by improving the client’s visibility with search engines and large language models (LLMs).
• Created a Google Ads landing page for the site and campaign.
• We continue to focus on creating external website citations. We build credibility by optimizing Google Business Profile and Yelp listings. We also listed their business in over 50 online directories.

SEO rules change regularly, so we adjust our research and initiatives to align with the latest search engine best practices.

The Results

Increased Visibility Means More Leads

Our client average visibility in 75 keywords relevant to their business increased by nearly 4% in 2025. Activity increased during the busiest time of the year.

The Effects of Profile Optimization

Our efforts on their Google Business Profile drove consistent clicks to their site during the height of the moving season.

Local search dominance

Our efforts helped our client rank on page one for high- and medium-volume keywords such as

• Antique moving services
• Long distance movers
• Long distance moving company
• Senior moving company

Ready to Accelerate Your Moving Business Growth?

Marketers for Movers have over ten years of experience in the moving and storage industry. We can help improve your online presence. Call (248) 385-5912 today or fill out our contact form to schedule a free consultation.