SEO Facts

  All the answers to your website’s performance are in the data from Google Analytics (GA). Make sure it’s installed on your site. It’s free. Be sure to review it at least monthly and check for these important Key...

If you think that competition is greater than it ever has been, you are correct.  If you think sales revenue is harder to come by, you are correct.  Here’s why:   OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry...

Google made a “core” update beginning May 4th. Google rarely discusses what they have done, and they did not here. What we can tell you based on SEO research: E.A.T.: You have seen us write about this before: Expertise....

SOUNDS RISKY AND YET MOST MOVING COMPANIES DO IT. They have no lead generation system in place to grow their business. They rely mainly on outsiders. Here’s how the outsourcing is done, and why it’s self-destructive: Peak earning moving...

YIPEE! IT’S MAY, AND THE SUMMER MOVING SEASON IS UPON US! THE SKY IS THE LIMIT. You’ve got more business than you can handle. Why? Is it because you’re well-established and busy year-round? You’ve got a recognized brand name?...

YOU HEAR IT AT EVERY CONVENTION AND SALES MEETING YOU ATTEND, RIGHT? “Get ready for more change.” But how much does sales and marketing really change? Is this a come-on intended to get you to attend and/or listen? Maybe...

BIG COME-BACK LAST WEEKEND FOR TIGER. BUT WHAT CAN YOU LEARN FROM HIS WIN TO BOOST YOUR SALES? PERSEVERANCE: Formulate a multi-year “lead generation plan”. FAITH: Recognize that it does take some months to begin to pay off. CONCENTRATION:...

GOOGLE ADDS ARTIFICIAL INTELLIGENCE TO GET YOU BETTER RESULTS. Moving companies can test more headlines and ad descriptions, letting Google’s computers decide what to display. Maybe this will reduce costs. Here’s how: Write up to 15 different headlines Write...

Research shows that the average Smartphone usage per day is now 2 hours and 51 minutes. Really. This is for all people in the US 18+ measured in December 2016. This is more than double the daily use of...