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Marketers for Movers

BUSINESS AS USUAL?

Posted on March 29, 2022 by Bob Ottaway

We’re hearing it from all parts of the country: Business has slowed down. What’s going on and what should you do? The pandemic is still influencing our business today even though the lockdown began about March 16, 2020. The...

SEO Facts

Marketers for Movers

WORSHIP YOUR DRIVERS

Posted on March 21, 2022 by Bob Ottaway

The four over-the-road drivers who were all honored as “Driver of The Year” at the Annual Awards Gala at the MGM Grand in Las Vegas in early March, which honored drivers from Wheaton, Bekins, Stevens and Arpin Worldwide Van...

SEO Facts

Marketers for Movers

MORE FREE DIGITAL ADVERTISING

Posted on March 1, 2022 by Bob Ottaway

Advertising for many of us is a “dirty word” because we associate it with a drain on the checkbook without any guarantee of return. That’s why we are speaking tomorrow, Wednesday, March 2ndt at the Wheaton Group meeting at...

SEO Facts

Marketers for Movers

FREE DIGITAL ADVERTISING

Posted on February 23, 2022 by Bob Ottaway

When we think about the need to buy digital advertising our minds turn immediately to Google Ads (AdWords) and Facebook Ads as they should. But there are several more ways to “advertise” that you may not be taking advantage...

Moving Lead Generation

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Your Ultimate Guide to Moving Company Keywords (2022)

Posted on February 22, 2022 by Bob Ottaway

Search Engine Optimization or SEO makes your website accessible to your target customers by helping your website show up at the top of Google’s search results. Choosing the right moving company keywords will help your SEO strategy overall. It...

SEO Facts

Marketers for Movers

GOOD TIME TO RAISE PRICES

Posted on January 25, 2022 by Bob Ottaway

It continues to be a good time to raise prices, so repeat our recommendation. Here’s why: HOME PRICES ARE UP: The median price of an existing family home jumped 23% last year according to the National Association of Realtors...

SEO Facts

Marketers for Movers

AUTHORITY. AUTHORITY. AUTHORITY.

Posted on January 17, 2022 by Bob Ottaway

What are you doing to tell Google that your site has “authority” and should be ranked on Page One? Google needs to know that your site is authoritative and they can show it with confidence believing that their customers...

SEO Facts

Marketers for Movers

NO GOOGLE REVIEWS = NO MOVING LEADS

Posted on December 13, 2021 by Bob Ottaway

It sounds overly simplistic, but it’s about 99.9% true. Top-ranking websites on Google generally have hundreds of Google Reviews. In the past, various voices differed about how much, if at all, Google Reviews affected your website’s ranking position on...

SEO Facts

Marketers for Movers

NEED LEADS? HOW TO GET MORE NOW!

Posted on November 30, 2021 by Bob Ottaway

Look, the last 18 months have been a wild ride, but a real busy one for most… if not all… of you. But the demand for moving is slowing down all over the country. We’re getting calls; “What should...

SEO Facts

Marketers for Movers

GIVING THANKS FOR ROBUST 2021

Posted on November 23, 2021 by Bob Ottaway

It was a great year to be a mover! The demand was stupendous. Now you know what having your site found on Google does for your leads! We say this because while your site may only be on Page...

SEO Facts

Marketers for Movers

TO MAKE MONEY YOU HAVE TO HAVE A PIPELINE

Posted on November 8, 2021 by Bob Ottaway

What’s in your sales pipeline? How many leads that is? If it’s few, you’re probably cutting deals. If it’s pretty full, you’re walking. And you know what happens when they see you walking…they want you that much more! So...

Google Updates

Marketers for Movers

“GOOGLE MY BUSINESS” BECOMES MORE IMPORTANT

Posted on November 1, 2021 by Bob Ottaway

Every moving company has a Google My Business (GMB) page even if you didn’t set it up. It’s the listing with the photos and information on the right side of the Google Front Page when your site renders. So...

SEO Facts

Marketers for Movers

YOUR WEBSITE IS YOUR #1 ASSET

Posted on October 18, 2021 by Bob Ottaway

Up until now, most CEOs and business schools would have voted “employees” as their most valuable asset. Times are changing as technology gains a bigger role according to research done by Korn-Ferry in 2016. For moving companies, many would...

SEO Facts

Marketers for Movers

CUSTOMER REVIEWS ARE PURE GOLD

Posted on September 29, 2021 by Bob Ottaway

When you manage as many moving company websites as we do you can draw parallels that others can’t. Nowhere in Google Tweets or Forums will you learn this, but we see the page rankings. We know it’s true. ...

SEO Facts

Marketers for Movers

SLOW SITE = FEWER LEADS

Posted on September 14, 2021 by Bob Ottaway

You will never get to Page One of Google with a site that takes over 5-7 seconds to load. Google just will not permit it. As we bring on new clients to our SEO program we see sites that...

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