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NEED MORE MOVING LEADS TODAY?

Posted on July 21, 2025 by Bob Ottaway

NEED MORE MOVING LEADS TODAY? It’s the middle of the busiest moving season of the year. How are you pacing? If you need more sales immediately, we’ve got the answer: Google Ads. Here’s why: FIRST PAGE SEARCH RESULTS:...

Marketing

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6 Digital Marketing Trends in 2025

Posted on July 16, 2025 by Bob Ottaway

It’s no mystery that digital marketing is a fast-paced industry. With tools, platforms, and user behaviors constantly changing, brands need to adapt quickly. Otherwise, they risk losing their audience’s attention. Users in 2025 are looking for quick and quality...

SEO Facts

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SEARCH RANKINGS EVOLVE

Posted on July 7, 2025 by Bob Ottaway

SEARCH RANKINGS EVOLVE As we stated in our last newsletter, Google is making changes in how its users get their search results. Going away are the 10 blue website links, and in their place is what Google has trademarked...

SEO Facts

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GOOGLE SEARCH RESULTS CHANGING

Posted on June 16, 2025 by Bob Ottaway

GOOGLE SEARCH RESULTS CHANGING Google has seen the writing on the wall and has been forced to change its search results layout. With the advent of ChatGPT, Perplexity and Claude, they realize the “10 blue lines” of the last...

SEO Facts

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STAYIN’ ALIVE IN ‘25

Posted on June 10, 2025 by Bob Ottaway

STAYIN’ ALIVE IN ‘25 It’s June already, and the historically huge summer selling season is upon us. How are you feeling? Our gauge of the marketplace from coast to coast is that the big are getting bigger, and that...

Google Updates

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7 Reasons to Create Your Google Business Profile

Posted on June 9, 2025 by Bob Ottaway

A Google Business Profile (formerly called Google My Business) is a free online listing that helps businesses get discovered on Google Search and Maps. When someone searches for a product or service in a specific area — like “coffee...

SEO Facts

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GOOGLE SEARCH UNDER ATTACK. WHAT IT MEANS TO YOU.

Posted on May 27, 2025 by Bob Ottaway

GOOGLE SEARCH UNDER ATTACK. WHAT IT MEANS TO YOU. It’s happening. The new AI tools like ChatGPT are being used for searches, and Google is fighting back. Will this affect your website’s traffic and clicks? Here’s the latest: MORE...

Marketing

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Measuring SEO Success for Movers

Posted on May 22, 2025 by Bob Ottaway

SEO — or search engine optimization — is the process of improving your website’s visibility on search engines to reach more potential customers. It’s all about using data to decide the best way to carry out your strategy. By...

SEO Facts

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CAN YOU ADMIT YOU’RE WRONG?

Posted on May 12, 2025 by Bob Ottaway

CAN YOU ADMIT YOU’RE WRONG? We talk to dozens of movers a month who are looking to get more business. A big stumbling block here is being able to listen to the experts, view the data, and then be...

SEO Facts

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OFFERING PRICING OPTIONS

Posted on April 22, 2025 by Bob Ottaway

OFFERING PRICING OPTIONS It’s time to pivot, if you haven’t already. It’s time to make sure that your sales strategy is to offer prospects different pricing options. Is this your first choice? Probably not, but it’s the new reality....

Moving Lead Generation

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20 Best Moving Company Marketing Ideas for 2025

Posted on April 10, 2025 by Bob Ottaway

The moving industry has changed even more in 2025. With evolving digital platforms, higher customer expectations, and growing local competition, running a moving company now requires smart marketing alongside your trucks and crew. Whether you operate a small...

SEO Tips

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The Benefits and Drawbacks of a Website Redesign

Posted on April 10, 2025 by Bob Ottaway

Website design — or web design — plays a critical role in SEO. It comes down to so much more than just appearance. Loading speed, accessibility, mobile capabilities, navigation, quality information, and branding are just some of the...

SEO Facts

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HERE’S LOOKING AT 2025

Posted on April 7, 2025 by Bob Ottaway

HERE’S LOOKING AT 2025 It’s already April, and we’re wondering how the year will shake out for our industry. At least the new tariffs don’t bring us to our knees like the Federal Reserve Bank has already done. But...

SEO Facts

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TRIED EVERYTHING WITH NO RESULTS?

Posted on March 31, 2025 by Bob Ottaway

TRIED EVERYTHING WITH NO RESULTS? We hear it almost every day: “I’ve been with other SEO companies with no results”. There is no question that being successful at making SEO work is very difficult. We know; we’ve been at...

Moving Lead Generation

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Help Your Moving Company With Yelp for Business

Posted on March 27, 2025 by Bob Ottaway

How Yelp for Business Can Help Your Moving Company Stand Out Online reviews shape the way potential customers see your moving company. A strong reputation on review platforms like Yelp builds trust and credibility, making it easier for people...

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