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Marketers for Movers

Starting a Moving Company

Posted on September 24, 2024 by Bob Ottaway

Your Guide to Success Starting a moving company can be an exciting and profitable venture. With careful planning and execution, you can build a thriving moving business that meets the growing demand for quality moving services. In this guide,...

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Marketers for Movers

TUG OF WAR

Posted on September 24, 2024 by Bob Ottaway

TUG OF WAR Our primary, overarching job is to get you more sales leads. That’s what a sales lead generation company like Marketers For Movers is hired to do. Then why is it so hard? GOOGLE HAS 95% OF...

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Marketers for Movers

GET READY FOR MORE BIZ

Posted on September 19, 2024 by Bob Ottaway

GET READY FOR MORE BIZ We wanted to postpone this week’s newsletter until we saw how many basis points the Federal Reserve was going to lower the Fed Funds Rate yesterday. This rate directly relates to what people pay...

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Marketers for Movers

GOOGLE “NOs NOs” TO SINK YOU

Posted on September 10, 2024 by Bob Ottaway

GOOGLE “NOs NOs” TO SINK YOU Why does Google have so many rules and seems so difficult to work with? SPAM! That’s right. Spam. According to Cathy Edwards, head of User Trust for Search: “Spam is one of the...

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TIME TO DUST OFF YOUR WEBSITE

Posted on September 3, 2024 by Bob Ottaway

TIME TO DUST OFF YOUR WEBSITE It seems like an absolute given that we get interest and mortgage relief by September 18. All of you who have businesses sensitive to these rates will benefit shortly, if not immediately. This...

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HAPPY DAYS ARE HERE AGAIN

Posted on August 27, 2024 by Bob Ottaway

HAPPY DAYS ARE HERE AGAIN “Happy Days Are Here Again” if you remember the song…and we feel like singing! It’s such good news that we can finally get out of the doldrums of high mortgage and interest rates that...

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US HOMEOWNER DILEMMA: MOVE OR RENOVATE?

Posted on August 20, 2024 by Bob Ottaway

US HOMEOWNER DILEMMA: MOVE OR RENOVATE? And, neither looks really promising in the near term, so what should you do: RENOVATION: Looks like it will remain constrained. Some insights: According to Dean Seal in his article in last Wednesday’s...

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EXCITING TIMES AHEAD!

Posted on August 13, 2024 by Bob Ottaway

EXCITING TIMES AHEAD! It was quite a week last week: GOOGLE LOSES MONOPOLY CASE: The US Department of Justice prevailed over Google’s arguments. The judge found Google to not be helpful in that it had erased thousands of emails...

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Marketers for Movers

“THE CONSUMER’S NOT A MORON, SHE’S YOUR WIFE”

Posted on August 7, 2024 by Bob Ottaway

This very famous phrase is from advertising great, David Ogilvy. While he has long since passed, his agency Ogilvy & Mather carries on today. While a Britisher who was famous for “tongue in cheek” remarks, the logic rings true....

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Marketers for Movers

LEADS NOW? HERE YOU GO!

Posted on July 31, 2024 by Bob Ottaway

LEADS NOW? HERE YOU GO! When we get calls for consulting, it’s always about sales leads. And why not? That’s what keeps a business going. Here are our recommendations for leads immediately: USE GOOGLE ADS: You need to have...

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Marketers for Movers

WILL YOU BE READY?

Posted on July 24, 2024 by Bob Ottaway

WILL YOU BE READY? I think we’re all ready for some good news, and it looks like it’s on its way! Since our business depends on home sales, and home sales move with mortgage rates, a reduction in the...

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Marketers for Movers

IS THE CONSUMER TAPPED OUT?

Posted on July 16, 2024 by Bob Ottaway

It sure seems that way, and that’s a bad sign for our businesses. It looks like we’re in for much of the same until at least September when the Federal Reserve might lower the prime rate by at least...

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Marketers for Movers

BUSINESS DECENT. MORTGAGE RATE CUT IN SEPT?

Posted on July 9, 2024 by Bob Ottaway

MOVING SALES IMPROVING: Our moving clients around the country report improving sales and filling up schedules. Is anyone overjoyed? No. But most are keeping busy? Yes. The Fed may even make a ¼ point cut in September, about 75%...

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Marketers for Movers

BE CAREFUL IN SWITCHING SEO AGENCIES

Posted on July 3, 2024 by Bob Ottaway

It’s a holiday week, so we’re keeping it short; however, don’t ignore this important graphic: Switching SEO agencies can prove disastrous, as the graph above shows. When one of our West Coast clients (Client A), who had been...

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Marketers for Movers

BEWARE! GOOGLE ADS SPAMMERS

Posted on June 25, 2024 by Bob Ottaway

We’ve never encountered this before, but it’s happening. Be prepared. The facts: METRO CLIENT: Good-sized client in the biggest market in the US with a big budget. GETTING TONS OF PHONE CALLS “LOOKING FOR JOBS”: The Google ads did...

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