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inclusiveschools.org

ARE YOU A FARMER OR A HUNTER?

Posted on October 17, 2023 by Bob Ottaway

When we first started our sales consulting for moving companies, I couldn’t believe how many movers were “buying leads”. In fact, based on our discussions with hundreds of you, we believe more than 30,000 leads were being sold a...

Moving Leads

udemy.com

BE 21 TIMES MORE EFFECTIVE IN QUALIFYING LEADS

Posted on October 10, 2023 by Bob Ottaway

This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. Marketing is about discipline. If it were easy, everyone would do it, but it’s not easy, and they don’t...

Marketing

MARKETING TRENDS IN 2024

Posted on October 3, 2023 by Bob Ottaway

That’s the title of a seminar I’m participating in at the Wheaton/Bekins Van Lines Convention in Orlando this week. I thought you’d find our topics of discussion interesting as we all ponder the next 12 months. Here are our...

Marketing

Marketers for Movers

MARKETING IS A MINDSET, NOT AN EXPENSE (1-minute read)

Posted on September 26, 2023 by Bob Ottaway

As we look at the economic landscape in 2023, we know that some of you are busy and making money, some of you are struggling to make payroll, and the majority of you are in the middle… cash-flowing but...

Advertising

datadeck.com

IMPROVE YOUR CONVERSIONS WITH AI IN GOOGLE ADS (1-minute read)

Posted on September 12, 2023 by Bob Ottaway

This is not pie in the sky. This is happening now and can help you in this Federal Reserve-created housing slowdown. We can’t whine about it, we just have to accept and work around it. How? GET MORE LEADS...

Moving Industry Updates

putramovers.com

COMMERCIAL/OFFICE MOVING OFFERS OPPORTUNITY (1-minute read)

Posted on September 7, 2023 by Bob Ottaway

Here is where you want to be looking as Residential is recovering. We may have a lack of demand due to the mortgage rates deterring home selling, but commercial office owners are seeing a permanent shift in the way...

SEO Facts

Pexels

CONTENT IS KING AT GOOGLE (1 minute read)

Posted on August 28, 2023 by Bob Ottaway

We know that you hear it from lots of people in SEO: Shortcuts, schemes, hacks, page design, colors, you name it. It’s out there. The fact is, Google is too smart for that now. They have trained their machines...

Moving Lead Generation

salesforce.com/ap/blog/what-is-competitor-anaylsis/

WHAT IT TAKES TO GET A MOVING LEAD

Posted on August 22, 2023 by Bob Ottaway

Maybe “The Rich Get Richer” because they are more disciplined. Disciplined to be: patient, understand the process, aren’t desperate, and willing to take direction. That is what it takes in Moving today to succeed. Here’s why: NO GET RICH...

SEO Facts

Marketers for Movers

SLOW TIMES ARE RIPE TO INCREASE MARKET SHARE

Posted on August 15, 2023 by Bob Ottaway

Many moving companies are having a tough year. We’re hearing seasoned companies off 45% and more. Some struggling with payroll. Some not knowing if they can make it. If you’re not feeling as much pain, now is the time...

Advertising

Pexels

MAXIMIZE LEADS WITH NEW GOOGLE ADWORDS FEATURES

Posted on August 8, 2023 by Bob Ottaway

If you’re somewhat familiar with buying AdWords, you’re probably familiar with buying “clicks.” Well, those days are over. Now you can buy “conversions”. How does Google do this? By using billions of pieces of data to get you the...

Moving Leads

Marketers for Movers

NO MOVING LEADS SHORTCUTS

Posted on August 1, 2023 by Bob Ottaway

We’re all looking for a shortcut. We’re all looking for an advantage. Up till now, there seemed to be some tricks, or “hacks” in IT jargon. Those days are over, thanks to Google’s computer scientists. They’ve done an amazing...

SEO Facts

pxhere.com

How to start a successful moving company in 2020 Marketers for Movers

BUSINESS IS SLOW, BUT NOT FOR ALL

Posted on July 26, 2023 by Bob Ottaway

We talk to dozens of moving companies every week. It gives us a pretty accurate view of the business, and on a national basis. Our findings: IT’S SLOW: Even by 2019 standards, business is down because home sales are...

SEO Facts

Marketers for Movers

GOOGLE WEBSITE RANKING PALOOZA

Posted on July 11, 2023 by Bob Ottaway

As we discussed two weeks ago, website rankings are in flux. It’s one thing for sites that are breaking the rules, or keyword stuffing or worse, but Google is now devaluing websites that, up till now, have performed very...

Moving Lead Generation

pxhere.com

How to draft a business plan marketers for movers

SEO Guide for Moving Companies 2023

Posted on June 28, 2023 by Bob Ottaway

Why do I need to invest in SEO? What is SEO? SEO Components for Content SEO Components for Google Design and UX (User Experience) Link Building Tracking and Measuring Executive Summary In a day and age where the Internet...

SEO Facts

Pixabay

WEBSITE LEADS SINKING? HERE’S WHY.

Posted on June 27, 2023 by Bob Ottaway

You are not alone! Google has been busy with updates over the past 5-6 months that have rocked many websites. Why? The “Helpful Content” update. It didn’t roll out all at one time, it has been in phases over...

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