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SEO Facts

PICS ON YOUR WEBSITE: DO’S & DON’TS

Posted on April 2, 2024 by Bob Ottaway

Pics, photos, images—they go by many names, but they all relate to the “engagability” of your website. It’s why people spend less than 20 seconds on some websites’ Homepage, and why others have page session duration of well over...

SEO Facts

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DESPERATE FOR LEADS?

Posted on March 18, 2024 by Bob Ottaway

Spring is upon us, and the housing market is starting to pick up. However, we’re nowhere near “busy” season, so getting more leads now is important. Here’s what our savvy clients are doing: Google Ads (formerly known as AdWords). ...

SEO Facts

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TOP GOOGLE RANKING FACTORS: TRIAL TESTIMONY

Posted on March 12, 2024 by Bob Ottaway

We research extensively to keep our clients on Page One of Google for as many keyword phrases as possible, so the testimony of Pandu Nayak, Head of Search at Google, at the anti-trust trial of US v. Google has...

SEO Facts

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IS YOUR SITE VULNERABLE?

Posted on March 5, 2024 by Bob Ottaway

We all think that malware, hacks and ransomware happen to “the other guy” but that’s not true. Here are some sobering thoughts from a presentation at the Wheaton/Bekins Awards Conference last week in Las Vegas by U.S. Secret Service...

SEO Facts

Nicholas Felix/peopleimages.com/Adobe Stock

Smiling startup entrepreneurs standing together.

LET’S GET PERSONAL

Posted on February 27, 2024 by Bob Ottaway

Your prospects want to know who you are before they do business with you. It only makes sense. To prove this, we can show you site after site of our clients where the About Us page is often the...

SEO Facts

VectorMine/Adobe Stock

SEO for marketing optimization and internet browser positive quality assessment vector illustration.

IF YOUR WEBSITE’S INVISIBLE, YOU’RE INVISIBLE

Posted on February 20, 2024 by Bob Ottaway

There is all this talk about AI, and it’s said to be the biggest change since the internet itself. Maybe all that’s true, but it doesn’t change the fact that showing up in any type of search depends on...

SEO Facts

wei/Adobe Stock

Graphic showing people discussing and building business plan

BUILD YOUR BRAND NOW BEFORE AI

Posted on February 13, 2024 by Bob Ottaway

Right now, 95% of your prospects are finding you on Google. That may change very soon. So, getting your website ranked on Page One or as close to Page One as possible has never been more important. Here’s why:...

Moving Lead Generation

Marketers for Movers

How to Buy Moving Leads in 2025

Posted on February 9, 2024 by Bob Ottaway

In the highly competitive moving industry, the ability to generate quality leads can make or break a business. With over 20,000 moving leads sold daily in the U.S., movers often face the challenge of navigating a crowded marketplace. To...

SEO Facts

Konstantin L/Adobe Stock

HERE’S WHEN BUSINESS WILL IMPROVE

Posted on February 6, 2024 by Bob Ottaway

The Moving & Storage industry is a part of the Real Estate industry by and large. Never have we felt this more than the past year. So what is the outlook? How can we plan? Here’s how: HOME SALES...

SEO Facts

bestforbest/Adobe Stock

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IT STARTS WITH YOUR GOOGLE BUSINESS PROFILE

Posted on January 30, 2024 by Bob Ottaway

Google’s goal is to provide its users with the most relevant and CREDIBLE search results. It’s a private company that still is fighting to remain #1. So Google looks for “markers” to provide a roadmap for them to return...

SEO Facts

enotmaks/Adobe Stock

Circles connected by lines containing various search related icons, including a brain, magnifying glass, document and charts.

HOW TO MAKE YOUR SITE REAL FOR GOOGLE

Posted on January 23, 2024 by Bob Ottaway

Google does not want to be fooled. There are plenty of bad actors out there looking to take advantage of search engines for their own gain and profit. Hundreds of Google engineers spend all their days working to prevent...

Google Updates

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HOLD ON FOR WILD RIDE AT GOOGLE

Posted on January 16, 2024 by Bob Ottaway

As Google rushes to catch up with Microsoft Bing, changes are being made that are still not all in place, but may benefit your site if it’s not on Page One of Google search results. Here’s what’s going on…and...

Sales Leads Tips

Marketers for Movers

A woman using a laptop with the Triangle Movers site open

HOW TO GET MORE LEADS (PART 2)

Posted on January 9, 2024 by Bob Ottaway

Website content. Website content. Website content. Gary Illyes from Google summarizes this by saying: “Without content it literally is not possible to rank. If you don’t have words on the page you’re not going to rank for it. Every...

SEO Facts

RemitFinder / remitfinder.com

WILL YOU BE READY?

Posted on December 19, 2023 by Bob Ottaway

This was a big week for the Moving & Storage Industry as the minutes of the FOMC (Federal Open Market Committee), which sets the Federal Reserve’s policy, not only left rates unchanged for the third (every other month) meeting...

SEO Facts

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How to draft a business plan marketers for movers

HOW TO GET MORE LEADS (PART 1)

Posted on December 5, 2023 by Bob Ottaway

We’ve looked at it from all angles and we’ve come to realize that the old adage “people like to buy, but they hate to be sold to” is now more true than ever. What does this mean for you...

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