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SEO Facts

dmcconnell.com

“ABOUT US” PAGE IS VITAL

Posted on November 20, 2023 by Bob Ottaway

Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines: It’s create…if you don’t already have one… update and write with great detail about your company on your website’s About Us...

SEO Facts

Gabriela from the Student Team / medium.com

GOOGLE’S NEW PAGE ONE REQUIREMENTS

Posted on November 14, 2023 by Bob Ottaway

The big news here is that for the first time, Google is able to enforce its Quality Guidelines, so while they have been around for a while, they were issued but not able to be truly enforced. Now, with...

SEO Facts

RemitFinder / remitfinder.com

THE COST OF MONEY IS A KILLER

Posted on November 7, 2023 by Bob Ottaway

Since moving is so closely tied to home sales and sales have slowed to a more than two decades slow pace, we have to plan accordingly and pivot. Here are our recommendations: TRADE DOWN: The big residential homes are...

Moving Leads

champagneclean.com/blog

WHY ARE LEADS SO HARD TO GET?

Posted on October 31, 2023 by Bob Ottaway

All moving companies want sales leads. Of course, it’s the lifeblood of their business. It’s never more evident than in lean times like these when the demand for movers is so low. What if there are no leads in...

SEO Facts

inclusiveschools.org

ARE YOU A FARMER OR A HUNTER?

Posted on October 17, 2023 by Bob Ottaway

When we first started our sales consulting for moving companies, I couldn’t believe how many movers were “buying leads”. In fact, based on our discussions with hundreds of you, we believe more than 30,000 leads were being sold a...

Moving Leads

udemy.com

BE 21 TIMES MORE EFFECTIVE IN QUALIFYING LEADS

Posted on October 10, 2023 by Bob Ottaway

This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. Marketing is about discipline. If it were easy, everyone would do it, but it’s not easy, and they don’t...

Marketing

MARKETING TRENDS IN 2024

Posted on October 3, 2023 by Bob Ottaway

That’s the title of a seminar I’m participating in at the Wheaton/Bekins Van Lines Convention in Orlando this week. I thought you’d find our topics of discussion interesting as we all ponder the next 12 months. Here are our...

Marketing

Marketers for Movers

MARKETING IS A MINDSET, NOT AN EXPENSE (1-minute read)

Posted on September 26, 2023 by Bob Ottaway

As we look at the economic landscape in 2023, we know that some of you are busy and making money, some of you are struggling to make payroll, and the majority of you are in the middle… cash-flowing but...

Advertising

datadeck.com

IMPROVE YOUR CONVERSIONS WITH AI IN GOOGLE ADS (1-minute read)

Posted on September 12, 2023 by Bob Ottaway

This is not pie in the sky. This is happening now and can help you in this Federal Reserve-created housing slowdown. We can’t whine about it, we just have to accept and work around it. How? GET MORE LEADS...

Moving Industry Updates

putramovers.com

COMMERCIAL/OFFICE MOVING OFFERS OPPORTUNITY (1-minute read)

Posted on September 7, 2023 by Bob Ottaway

Here is where you want to be looking as Residential is recovering. We may have a lack of demand due to the mortgage rates deterring home selling, but commercial office owners are seeing a permanent shift in the way...

SEO Facts

Pexels

CONTENT IS KING AT GOOGLE (1 minute read)

Posted on August 28, 2023 by Bob Ottaway

We know that you hear it from lots of people in SEO: Shortcuts, schemes, hacks, page design, colors, you name it. It’s out there. The fact is, Google is too smart for that now. They have trained their machines...

Moving Lead Generation

salesforce.com/ap/blog/what-is-competitor-anaylsis/

WHAT IT TAKES TO GET A MOVING LEAD

Posted on August 22, 2023 by Bob Ottaway

Maybe “The Rich Get Richer” because they are more disciplined. Disciplined to be: patient, understand the process, aren’t desperate, and willing to take direction. That is what it takes in Moving today to succeed. Here’s why: NO GET RICH...

SEO Facts

Marketers for Movers

SLOW TIMES ARE RIPE TO INCREASE MARKET SHARE

Posted on August 15, 2023 by Bob Ottaway

Many moving companies are having a tough year. We’re hearing seasoned companies off 45% and more. Some struggling with payroll. Some not knowing if they can make it. If you’re not feeling as much pain, now is the time...

Advertising

Pexels

MAXIMIZE LEADS WITH NEW GOOGLE ADWORDS FEATURES

Posted on August 8, 2023 by Bob Ottaway

If you’re somewhat familiar with buying AdWords, you’re probably familiar with buying “clicks.” Well, those days are over. Now you can buy “conversions”. How does Google do this? By using billions of pieces of data to get you the...

Moving Leads

Marketers for Movers

NO MOVING LEADS SHORTCUTS

Posted on August 1, 2023 by Bob Ottaway

We’re all looking for a shortcut. We’re all looking for an advantage. Up till now, there seemed to be some tricks, or “hacks” in IT jargon. Those days are over, thanks to Google’s computer scientists. They’ve done an amazing...

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