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ARE YOU A FARMER OR A HUNTER?

Posted on November 18, 2024 by Bob Ottaway

ARE YOU A FARMER OR A HUNTER? As much as we’d like to see the cost of money ratchet down every time the Fed reduces its prime rate, it is not happening. The economy by government reports remains strong....

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INTEREST RATES STATIC— WHAT TO DO

Posted on November 5, 2024 by Bob Ottaway

INTEREST RATES STATIC— WHAT TO DO Mortgage bankers believed the lowering of the prime rate would substantially reduce borrowing costs. It hasn’t because the US economy remains strong and most mortgages are resold at the prevailing bond yields....

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GOOGLE LEAKS PROVIDE GUIDANCE

Posted on October 22, 2024 by Bob Ottaway

GOOGLE LEAKS PROVIDE GUIDANCE You may be asking yourself, “Why all of the concentration on Google?” It’s a fair question, and here’s why: YOUR SALES VOLUME: Moving companies hire us to make them money, plain and simple. We’re...

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How to Get More Moving Leads

Posted on October 9, 2024 by Bob Ottaway

A Comprehensive Guide for Moving Companies In today’s competitive moving industry, generating moving leads is essential for business growth. Whether you’re looking to fill your moving trucks or expand your customer base, a consistent flow of leads is the...

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TRUST TRUST TRUST

Posted on October 8, 2024 by Bob Ottaway

TRUST. TRUST. TRUST What if we told you that you need a person in charge of trust and safety at your business? You’d probably laugh. But Google Search has one in Laurie Richardson, and it’s an important position. Here’s...

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Marketers for Movers

Starting a Moving Company

Posted on September 24, 2024 by Bob Ottaway

Your Guide to Success Starting a moving company can be an exciting and profitable venture. With careful planning and execution, you can build a thriving moving business that meets the growing demand for quality moving services. In this guide,...

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Marketers for Movers

TUG OF WAR

Posted on September 24, 2024 by Bob Ottaway

TUG OF WAR Our primary, overarching job is to get you more sales leads. That’s what a sales lead generation company like Marketers For Movers is hired to do. Then why is it so hard? GOOGLE HAS 95% OF...

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Marketers for Movers

GET READY FOR MORE BIZ

Posted on September 19, 2024 by Bob Ottaway

GET READY FOR MORE BIZ We wanted to postpone this week’s newsletter until we saw how many basis points the Federal Reserve was going to lower the Fed Funds Rate yesterday. This rate directly relates to what people pay...

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Marketers for Movers

GOOGLE “NOs NOs” TO SINK YOU

Posted on September 10, 2024 by Bob Ottaway

GOOGLE “NOs NOs” TO SINK YOU Why does Google have so many rules and seems so difficult to work with? SPAM! That’s right. Spam. According to Cathy Edwards, head of User Trust for Search: “Spam is one of the...

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TIME TO DUST OFF YOUR WEBSITE

Posted on September 3, 2024 by Bob Ottaway

TIME TO DUST OFF YOUR WEBSITE It seems like an absolute given that we get interest and mortgage relief by September 18. All of you who have businesses sensitive to these rates will benefit shortly, if not immediately. This...

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HAPPY DAYS ARE HERE AGAIN

Posted on August 27, 2024 by Bob Ottaway

HAPPY DAYS ARE HERE AGAIN “Happy Days Are Here Again” if you remember the song…and we feel like singing! It’s such good news that we can finally get out of the doldrums of high mortgage and interest rates that...

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US HOMEOWNER DILEMMA: MOVE OR RENOVATE?

Posted on August 20, 2024 by Bob Ottaway

US HOMEOWNER DILEMMA: MOVE OR RENOVATE? And, neither looks really promising in the near term, so what should you do: RENOVATION: Looks like it will remain constrained. Some insights: According to Dean Seal in his article in last Wednesday’s...

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EXCITING TIMES AHEAD!

Posted on August 13, 2024 by Bob Ottaway

EXCITING TIMES AHEAD! It was quite a week last week: GOOGLE LOSES MONOPOLY CASE: The US Department of Justice prevailed over Google’s arguments. The judge found Google to not be helpful in that it had erased thousands of emails...

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Marketers for Movers

“THE CONSUMER’S NOT A MORON, SHE’S YOUR WIFE”

Posted on August 7, 2024 by Bob Ottaway

This very famous phrase is from advertising great, David Ogilvy. While he has long since passed, his agency Ogilvy & Mather carries on today. While a Britisher who was famous for “tongue in cheek” remarks, the logic rings true....

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Marketers for Movers

LEADS NOW? HERE YOU GO!

Posted on July 31, 2024 by Bob Ottaway

LEADS NOW? HERE YOU GO! When we get calls for consulting, it’s always about sales leads. And why not? That’s what keeps a business going. Here are our recommendations for leads immediately: USE GOOGLE ADS: You need to have...

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