GBP (Google Business Profile)

Example: A moving company keeps its GBP page up to date with truck photos and customer reviews to build trust among people comparing movers in their area.

 

Is it worth it to have a Google Business Profile?

It’s not only worth it for moving companies to make GBPs, it’s absolutely essential. Moving companies are classified as local businesses by Google, which means your distance from a searcher is the first factor in determining if your website will be listed or not. 

 

This means if you want to appear in search results for a certain location, you need third party evidence that your business is actually in the location you are targeting. Because of the verification process a business owner needs to go through in order to get a Google Business Profile, it is the highest authority source you can get to provide that evidence. 

 

Google Business Profiles are so important in fact for local businesses, that some companies are able to operate without even having a website because they get all their business right from their GBP!

Is Google Business Profile free?

Yes, getting a Google Business Profile is free, but for moving companies there still may be some costs associated with starting up the profile. 

 

In order to get a GBP at a location, you need to have some form of lease. This means you might need to rent a warehouse, virtual office, or a physical office space in order to get your profile through Google's rigorous verification process.

 

In the past, you might have been able to get a GBP verified with a mailbox at a UPS, but those days are largely behind us. 

 

Do I need an LLC for a Google Business Profile?

No, your moving company doesn’t need to have an LLC to get a Google Business Profile, so no matter where your business is in size, the best time to get a GBP is right now. 

 

The most important things to Google are that your business is real and it’s providing a quality service. 

 

Providing users quality results is important to Google and so if people are calling your phone number and getting nowhere, customers are leaving bad reviews frequently or the website in your GBP leads to a broken page you can expect to see your GBP and website appear less often in search results.

Can I have a Google Business Profile without an address?

No you cannot have a GBP without having an address associated with it. You can, however, hide the appearance of that address from your profile if you need to for some reason. For moving companies, it’s generally better for you to have your address visible on your profile in all cases. 

 

If you’re concerned that having your GBP in one location is hurting your ability to appear somewhere else, hiding your address will not change that. You will need to either work on your website to increase your geographic relevance to the location you’re interested in or open a new GBP with a local address in the area you want to target. 

 

Large moving companies often have multiple GBPs in different areas that are hubs for their business.

 

The Marketers for Movers Take

It’s no exaggeration to say your Google Business Profile can be built in a way that it becomes the core of your business. It won’t get to that point overnight though. It’s vital to make sure your GBP has the activity signals Google is looking for to prove you are a legitimate business and are safe for Google to recommend to their users.

 

The three main ways to do that are getting more positive customer reviews, replying to customer reviews, and posting pictures and videos of your moving company out and on the job.

 

Your Google Business Profile is so important to your business that we offer optimization of it in every tier of our digital marketing service, from Starter to Full.