SEO Key Performance Indicators
Over 95% of people search for local businesses online. This makes competing on search engines with national moving companies to get to the top of the search results tough for business owners of local movers.
Search engine optimization can be a crucial step for local companies to get a leg up in their local moving industry. Let our expert SEO team boost your business!
What is Search Engine Optimization (SEO)?
Search engine optimization, or SEO, for moving companies helps your business get ahead of competitors by outranking them on search engine result pages. This can be achieved in a number of ways however, the benefits to your company are:
- Generating website traffic
- Increasing warm leads from the internet
- Creating name recognition
- Leading users to want to fill out a “get quote” form
When optimizing a local mover’s site, we carefully comb through the existing site, competitors’ sites and SEO best practices to develop a strategy to be successful. Working together, we help your moving company gain the traction needed to reap the above benefits that come with positive SEO efforts.
Making Search Work for Movers
The first hurdle to any great digital optimization plan is understanding how the system works. While SEO strategy is constantly in flux, due to the ever-changing nature of search engine algorithms, staying on top of these updates is crucial for long-term success.
On-Page: This term refers to the content on the site. Your page needs to have unique, high-quality content on the site to rank highly across search engines.
Technical: The way your site is coded, linked and indexed affects how it is ranked and displayed. Following SEO best practices will help to enhance your organic results so the site can easily be found. This is especially important with Google now, which is why we offer Core Web Vitals management as one of our many services for moving companies.
Off-Page: These elements can include reviews and other trustworthy and authoritative backlinks to your website. Getting consistent and highly-rated reviews will help push your site to the top of the search results.
Why focus on SEO efforts for a moving company? Regardless of the industry category, anyone with a business in this competitive marketplace should have a website, and the best way to ensure the site’s being seen and shown to the surrounding area is to follow our best practices that work to rank it highly.
Moving Companies Need SEO
Using reliable SEO strategies that keep long-term page authority at the forefront is important to any small business. Moving companies thrive on timely performance, dependability and customer reviews. If a potential customer is shown three companies in a search result; yours, a national brand and a local competitor, you want your site to stand out above the rest.
By keeping current, with reviews, your website content and social media, you’re showing the authority of your company to potential customers. Then combining that with optimization techniques, you can bet that customers will flow in because they’re seeing your site first and can get all the critical information they need right then and there.
Every mover has a list of services that they offer. Whether it’s local moving, long-distance moving, or something even more specific like piano moving, you’ll want to appear first when people look up those keywords. SEO is a key way to cut to the front page results.
Why Use Us?
When you use the industry’s first and most experienced SEO company, Marketers for Movers, you can be sure that no matter how big or small your moving company is, we will implement all of our mover tactics to get your site seen on search result pages.
We utilize a variety of software to analyze and optimize your website, and then go over the analysis with you. Analyzing the directives and algorithms established by Google, we can help raise your rankings to provide you with a constant incoming stream of free leads for you to close.
Our Services for Moving Companies Include:
- Competitive Analysis: See how you rank against your competition in the moving industry
- Site Structure & Code: Our on-site developers will comb through and fix any technical errors. This includes helping increase website speed.
- New Content & Optimization: Consistent updates and relevant content written by our content marketers helps you gain traction as the market changes
- Geo-target: You want people in your local area to find, and use, your company so we carefully program your company’s Google My Business page
- Tracking & Reporting: Understand your reports and how you’re doing each month with comprehensive analytics from Google, SEMrush, Ahrefs and Grammarly.
Making the choice to enhance your online presence can be daunting. Let the specialists at Marketers for Movers help you. Our team will provide you with one point of contact that will work with each team member to optimize your content, website design, social media and videos. Each month your Account Associate will contact you through a monthly video call to discuss what the next steps are to keep your site climbing the rankings and appear as close to the top of the search as possible. That’s our goal and promise to you!